MISSION: INTRODUCE OVERSIZED CLUTCHES FOR SPECIAL OCCASIONS.
MARKET RESEARCH
Fashion houses like Judith Leiber, Alexander McQueen, and Chanel present shiny clutches in neutral colors and different silhouettes. Black and gold are common because they are neutral and elegant colors that can be stylized easily.
However, these clutches have very limited space for storage and they are a standardized and restrictive symbol of what women's beauty can be.
A rigid structure with half domes makes an organic cornerless silhouette that makes items easy to find.
